Various Types of Business Marketing

Social Media – First, let’s talk about social media. At this point there is no way to deny that social media is now the fastest growing connection to clients and customers. More and more businesses are realizing that we are living in an age where you have to be connected to your clients/customers via social media. More than 50% of the population will have a profile on a social network. More and more of our customers and clients are coming to us through digital means. Using social media is a great way to promote your business by engaging with customers and prospective customers to deliver information on your business, provide assistance with problems and questions concerning your products or services, and of course a quick and easy way to make your current sales and promotions known to everyone at once. This gives you a direct line to your clients and customers. Be clear, it is all about engaging your prospects and customers these days as opposed to “selling”. Posting on a regular basis to social media sites and updating your blog holds great value to business and even greater value to small business. It also gives a cool new way for the best marketing tool there is to bolster your business (Word of Mouth Marketing). Customers can easily share your information with friends and followers giving you a direct line to new prospects.

Content – What is it that you are trying to engage them with…? Content. Content marketing is what everyone is looking to do. Content marketing is the creating and distributing of relevant and valuable content to attract, acquire, and engage your target audience. Consumers are becoming more and more intelligent. They want to be educated on the products and services they receive. If you are a vitamin store, buyers want to be educated on the products you sell and how and why they should use them. If you are a real estate agent, buyers want to know about the neighborhood, the current mortgage rate, and if it is a buyers’ market — while sellers want to know how to calculate the worth of their home and what other homes in the area are going for. If you are a day care, parents want to know the best way to potty train their child, what foods help promote growth and nutrition in young children, and why Johnny keeps sticking things up his nose. My point is, this is information that your business should have and consumers want to know and want to know that you know. It goes to credibility. If you are a reputable and credible business then you should be engaging your customers and prospects with content that is meaningful, educational, and interesting.

Website (SEO) – Search engine optimization is necessary for every website. This allows search engines to “organically” rank your website and helps tremendously in getting your site closer to that top spot. This means that any paid search (SEM) will not make a difference when it comes to SEO. Making sure that your site’s keywords are actively present throughout your site is very important for organic search. It is important that you are using the proper “tags” and your rules must be simple to understand so that the search engines and users can find you quickly and easily. Be wary of SEO companies that offer big results with underhanded practices that manipulate search results. This could cause your site to be removed completely from search engines like Google.

Search Engines (SEM) – Search engine marketing is becoming more and more effective for small business. With over a billion searches every day you can target locally so that more of your target audience will see your ads. The risk is small as you set your budget and only pay when someone clicks on your ad and is directed to your business. Creating an effective campaign strategy to promote the success of your PPC (Pay Per Click) campaign can mean you going from page 23 on a Google search to page 1. SEM runs from a well-developed keyword list for your products or services that is optimized with your with your website landing pages. This will result in a higher quality score and enables you to have a great Click-Through-Rate (CTR). Monitoring the performance of your ads can achieve the optimal ROI (Return on Investment).

E-mail – Reinforce your customer relationships with e-mail marketing. E-mail marketing,social media marketing,event marketing,and online survey tools help small organizations grow their businesses by building stronger customer relationships. Many small businesses, nonprofit organizations, and member associations worldwide rely on e-mail marketing to send personalized, professional communications that engage casual customers, members, prospects, and passionate customers wherever they congregate online – from their email inboxes to their social networks. Send newsletters, current promotions, surveys, etc. on a small budget.

Video – Video marketing is not a new wave thing but it is becoming more and more important to business marketing. Having a unique video on You-Tube or in an advertisement will visually get your product or service across to current and prospective customers as it is a more engaging content format that often results in your audience responding with much greater force. Posting a short commercial spot on your website can decrease website bounce rate. How well the video is made and how long it is could help you hold a website visitor on your website and can really make a difference in converting prospects to actual sales.

Videos on your website and video sharing websites really help optimize your rankings with search engines. Sites like YouTube are only growing in power and strength and many businesses are already leveraging the amazing technology for opportunities that exist in helping to grow their business.

Mobile – The emergence of mobile marketing has been astounding. Now everyone wants to be able to do and see whatever it is they were able to do on the home computer or laptop on a cell phone or tablet. Society in general is on the go and very mobile. You have to change how you are marketing your products and services to be able to deliver your message to more consumers. Everyone you see is on some sort of mobile device whether it is a cell phone or tablet. Most smart phones have the ability to access the internet. Mobile marketing is the advertising of any product or service on a mobile device like a cell phone or tablet. Making sure your website, email marketing, and other web advertising are mobile friendly is of utmost importance since we are such a mobile society.

Merging Technology and Business Marketing

Gone are the days when marketing was limited to a few grandiose ideas thrown together by the top management after which pushed to junior marketers to execute on sheer grit and long hours of extensive work done without the help of technology.

Cut into the current day and age and you can see technology making a formidable inroad into marketing and changing the way marketers think. Technology has also increased the number of media touch points with the customers. Here are a few glances of how technology has changed marketing.

More juice from online marketing

With the advent of information superhighway, marketers get access to a considerable amount of resources considering they also have to cope with servicing customers on this platform as well. Public relations have gone online and twitter is the new CNN and Facebook is the new search engine. With such sweeping changes in user behavior, marketers can only make it easy for themselves by harnessing all these technological changes rather than shunning it.

Creative is as creative does

Consumers are more exposed to technologically modified creative solutions combined with the increasing advancement made in design technology. 3D is no longer a subject of fantasy flicks or a difficult practice but becoming major part of main stream design. As a result, simplistic graphics and overall design might backfire unless you have a specific strategy behind it. The positive point of recent enhancements in design culture is that it has changed the way in which creative folks ideate…the tough part is that advancements in virtual reality environments such as Second Life makes business marketing a bit more complicated than it is.

Change in the lingo

Technical advancements of recent years have had a direct impact on marketing lingo as well. Online marketing has added terms like Performance Marketing, Pay Per Click (PPC), Cost Per Thousand (CPM), Click Through Rate (CTR), DSP, SSP, SEO and so on which forces the traditional marketers to catch up or be left out. These new areas have also brought in a significant change in how business marketers are perceived by clients and colleagues.

The change in the marketing mix is slow but important

Marketing plans now include online channels almost by default. Few and far between plans are likely to have no mention of the online marketing and social media. In fact business marketing on social media and digital marketing are now being handled by specialized digital agencies that might be catering to specific niches for example digital marketing for consumer good, digital marketing for food & beverage and so on. With the current rate of technological advancements, one might predict that in the near future, most of the marketing budgets will be focus on online activities than any other channels of media.

Availability

Availability of more user data has been made possible with the rise of technology implementation for business marketing. Years ago, most of the marketing intelligence was based on guess work and experience of marketing directors or following strategies of larger companies that spend some of their budget on basic methods of market intelligence gathering. With the advancements of online analytics and many other methods of online user behavior monitoring, today marketers can actually provide accurate user data that help influence business marketing decisions and allocate precise budget for each channel they use.

Technology for business marketing thrives on innovation

In the past, marketing was an activity used only by larger companies that were able to provide the budget for such activities. Today, smaller businesses have been able to crack the marketing code with innovative technology and that is what makes use of technology an essential factor in all marketing activities for small businesses. As a result of technological integration, we see smaller start up companies are achieving sales goal of unrealistic dollar amounts that they had never dreamed of.

In today’s business environment, marketers are working hand in hand with technology and their involvement is likely to grow in the near future. Technology in business marketing is here to stay and the sooner marketers get on with new and exciting ideas the faster they will achieve their goals of providing quality service to their clients.